• Black Hat SEO
• White Hat SEO
• Gray Hat SEO
BLACK HAT SEO
Black Hat Seo is commonly used as techniques to obtain higher positions in Search Engine Results Pages (SERPs). The Black-hat SEO techniques actually made for Breaking search engine rules and regulations. Some are the techniques like Hidden Content, Keyword stuffing, Link farming and gateway pages.
Hidden Content means many search engine optimizer’s put a lot of keywords and phrase in white color text or write css scripts in html tags so it can hidden easily for user’s and as well as search engines.
Keyword stuffing means repeating keywords in Meta tags unnecessarily.
Gateway pages are actually used for increasing keyword relevancy.
Link farming is a process of exchanging reciprocal links with Web sites in order to increase search engine optimization.
WHITE HAT SEO
White Hat Seo techniques are commonly used to create long-term results in Search Engine Results Pages (SERPs). The white hat SEO techniques follow all rules and regulations laid by search engines. A legal way to optimize a website is the White hat SEO techniques this will give you the better ranking and more traffic to your site because of well optimized keywords.
By using proper seo techniques for website it can rank higher in a (SERPs). White Hat SEO techniques is not that much difficult, but be careful not to use any black hat seo tricks. Google continuously update their algorithms to spot well optimized websites.
GREY HAT SEO
Grey hat seo techniques might be controversial and unethical they don’t really break law and policy. Grey Hat technique counts as a bad user’s experience and for this reason user’s returned from a page where they doesn’t find the correct information about what they really search.
Grey hat SEO techniques can be done easily but it doesn't pay you for long term and one more important thing while doing grey hat techniques you have to be very careful it’s like a keyword spamming for your websites.
